It was calculated that the media industry In the United States spent 6.93 billion U.S. dollars on digital advertising in the country in 2019. According to market projections, the sector is estimated to spend a little over seven billion dollars in 2021.
Media industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Digital advertising in North America
North America
7
- Premium Statistic Ad spending of the digital advertising industry in North America 2019-2028
- Premium Statistic Revenue growth of digital advertising in North America 2019-2028
- Premium Statistic Digital ad spend in North America 2022, by format
- Premium Statistic Digital ad spend growth in North America 2022, by format
- Premium Statistic Digital advertising spending in North America 2022, by country
- Premium Statistic GoogleAds CPC in North America 2023, by country
- Premium Statistic Programmatic ad spend in North America 2021, by country
Canada
8
- Premium Statistic Canada: internet ad revenue 2003-2022
- Premium Statistic Growth rate of digital advertising spending in Canada 2023-2028
- Premium Statistic Share of digital in ad spend in Canada 2020-2022
- Premium Statistic Internet advertising revenue in Canada 2022, by format
- Premium Statistic Canada internet ad revenue 2022, by category
- Premium Statistic Programmatic ad spend in Canada 2017-2026
- Premium Statistic Digital advertising touchpoints in Canada 2024
- Premium Statistic Attitudes towards online advertising in Canada 2024
Mexico
8
- Premium Statistic Mexico: digital advertising spending 2014-2022
- Premium Statistic Digital ad spend growth in Mexico 2020-2021
- Premium Statistic Mexico: digital ad spending 2021, by format
- Premium Statistic Mexico: digital ad spend growth 2022, by format
- Premium Statistic Mexico: digital ad spend 2023, by industry
- Premium Statistic Leading brands in Mexico 2022, by digital ad spend
- Premium Statistic Mexico: programmatic ad spend 2017-2026
- Premium Statistic Digital advertising touchpoints in Mexico 2024
United States
8
- Basic Statistic Online advertising revenue in the U.S. 2000-2023
- Premium Statistic Growth of digital advertising in the U.S. 2016-2023
- Premium Statistic Digital Market Outlook: digital advertising spending in the U.S. 2019-2028, by format
- Premium Statistic Digital ad spend growth in the U.S. 2023, by format
- Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
- Premium Statistic Largest internet display advertisers in the U.S. 2022
- Premium Statistic Programmatic display ad spending in the U.S. 2018-2024
- Premium Statistic Digital advertising touchpoints in the U.S. 2024
Further related statistics
6
- Pfizer's ad spending 2006-2023
- Paid ad methods used for B2C content marketing North America 2022
- Global advertising costs of The Clorox Company 2011-2023
- Mobile internet use via laptops in Great Britain 2019, by demographic
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
Further Content: You might find this interesting as well
Statistics
- Pfizer's ad spending 2006-2023
- Paid ad methods used for B2C content marketing North America 2022
- Global advertising costs of The Clorox Company 2011-2023
- Mobile internet use via laptops in Great Britain 2019, by demographic
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
eMarketer. (October 18, 2020). Media industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/430285/us-media-industry-online-ad-spending/
eMarketer. "Media industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars)." Chart. October 18, 2020. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/430285/us-media-industry-online-ad-spending/
eMarketer. (2020). Media industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/430285/us-media-industry-online-ad-spending/
eMarketer. "Media Industry Digital Advertising Spending in The United States from 2016 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 18 Oct 2020, https://www.statista.com/statistics/430285/us-media-industry-online-ad-spending/
eMarketer, Media industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/430285/us-media-industry-online-ad-spending/ (last visited June 10, 2024)
Media industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars) [Graph], eMarketer, October 18, 2020. [Online]. Available: https://www.statista.com/statistics/430285/us-media-industry-online-ad-spending/